I built a pricing guide for photographers who are great at the work but terrible at charging for it. Inside, you'll find:
- The exact framework that took my average session to $4,000 and beyond.
- How to find the clients who happily pay premium, and stop chasing the ones who never will.
- Word-for-word scripts for quoting, holding your price, and handling pushback.
...and much more.
This isn't theory. It's the system that completely changed what and how I charge.
Three shifts that move you from "whatever feels safe" to a number you can say out loud without flinching.
Find your real number. Stop pricing off a gut feeling and undercutting the studio down the street. Build a rate from what your work and your life actually cost.
Say it without flinching. Scripts for quoting out loud, holding the line, and answering "that's expensive" without apologizing or caving.
Book the right clients. Position yourself so the people who value your work say yes fast, and the bargain hunters rule themselves out.
Written for one very specific photographer.
- You're great behind the camera. It's the money part that trips you up.
- Your calendar's empty, or it's full and your bank account doesn't show it.
- You've typed out a price, second-guessed it, and sent a lower one.
Hi, I'm Kevin. I used to undercharge too.
For years I believed nobody around here would pay real money for photos, so I quoted small, stayed busy, and stayed broke. Then I changed one thing about how I priced. And no, it wasn't just raising my rates.
Today my average portrait session runs $4,000, and the clients who pay it don't blink. I didn't change anything about the way I shoot. I changed the way I sell. This guide is everything I figured out. Now it's your turn.
Kevin Titus, Kevin Titus Photo